October 12, 2007 – The Disney Channel Series Wizards of Waverly Place Premieres
“Everything is not what it seems.”
On October 12, 2007, the Disney Channel series Wizards of Waverly Place premiered. The show is about the Russo family, with the three kids competing to win the right to keep their magical abilities. The series received positive reviews and won several awards, including a Primetime Emmy for Outstanding Children’s Program. It ran for four seasons with 106 episodes, and also included several movies and specials. It was created by Todd J. Greenwald, and starred Selena Gomez as Alex, David Henrie as Justin, Jake T. Austin as Max, Jennifer Stone as Harper, Maria Canals Barrerra as Theresa, and David DeLuise as Jerry.
The first episode, “Crazy Ten Minute Sale,” begins with Justin, Max, and Alex Russo at their wizard training with their father Jerry, who is teaching them duplication spells. Justin is focused on learning all he can, while Alex and Max couldn’t care less. Alex gets excited about one of her favorite stores having a “ten minute sale,” where they practically give clothes away, but Jerry won’t let her cut class to go. Her best friend Harper has already made a game plan for their shopping trip, but Alex lets her know that she can’t go. Alex’s enemy Gigi makes it worse by tormenting her, and Alex decides that there’s no way she’s missing that sale so she can show Gigi up once and for all.
To trick her dad and still make the sale, Alex decides to duplicate herself
To make it to the sale and not miss Wizard Class, Alex clones herself. Justin has his doubts that this could work, but Alex rushes off anyway. Unfortunately, Harper runs into Alex’s mom Theresa, who decided to go to get clothes for Alex since she supposedly couldn’t be there. The sale begins, and Alex and Gigi rush in, as they both want to get a new jacket. Meanwhile, back at the Wizard Lair, Max accidentally breaks his father’s wand, and Alex’s ruse is soon discovered. Max receives his new wand, and uses a feature to make Alex’s clone do embarrassing things which has the real Alex dancing like a maniac. She finally is able to stop, but only after her parents find her in the store spinning wildly; fortunately, she is able to get her revenge on Gigi after an elderly woman spills her drink on Gigi, and everyone believes that she had a little “accident.” Back at the lair, Jerry gives Alex a lecture, and she gets grounded for four weeks.
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