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March 23

March 23, 2012 – The Cable Channel Disney Junior Premieres

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“Where the Magic Begins!”

On March 23, 2012, the cable channel Disney Junior premiered. It was announced that it would take the place of the Disney-ABC Television Group owned channel SOAPnet, although the failing channel still ran alongside Disney Junior until the end of 2013. Disney Junior was created as a separate channel for preschoolers and families, replacing the Playhouse Disney programming block on the Disney Channel. The channel premiered with the Mickey Mouse Clubhouse episode “Mickey’s Big Surprise,” and its initial lineup also included Jake and the Never Land Pirates and Doc McStuffins. The channel is available on most television providers, and is available in various countries worldwide. Alongside the channel, there are three different services with the Disney Junior name: Disney Junior HD, Disney Junior on Demand, and WATCH Disney Junior, a streaming service.

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