November 6, 2001 – The Walt Disney Company Acquires The Baby Einstein Company
“The acquisition of Baby Einstein provides The Walt Disney Company with another high quality brand franchise which serves on of our core customer segments – families with small children.” – Bob Iger, then-President and COO of The Walt Disney Company
On November 6, 2001, The Walt Disney Company made final the acquisition of the innovative media company for babies and toddlers, The Baby Einstein Company. In a press release on this day, Disney announced that the company’s founders, Julie Aigner-Clark and William Clark, would serve as consultants for the company, which would launch under the Disney Banner in late 2002. Aigner-Clark was quoted as saying “We’re thrilled to be putting our grass roots brand in the hands of The Walt Disney Company, and to watch our ‘baby’ grow up.” The Baby Einstein Company has won several awards since its founding, including the Video of the Year Award from Child Magazine; the company’s range spans various media types, including videotapes, DVDs, CDs, and books. The acquisition allows the company’s reach to expand internationally through retail channels.