December 8, 1997 – Disney Announces the Creation of Toon Disney
“While there had been speculation in the cable industry that Disney had a cartoon channel on the drawing board, confirmation of its launch appeared to catch most in the industry by surprise…”
On December 8, 1997, in an effort to compete with popular cable channel Cartoon Network, Disney announced the creation of a new Disney Channel spinoff channel called Toon Disney. The channel would exclusively feature animated series and features from the Disney Studios library. It was announced that the channel would officially launch April 18th, which was also the 15th anniversary of the Disney Channel. The target audience was kids aged 2 to 11, with 25% of the content being created for the channel.