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May 8

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May 8, 1997 – Playhouse Disney Begins Airing on the Disney Channel

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“Where learning is powered by imagination.”

On May 8, 1997, the television block Playhouse Disney began airing on the Disney Channel. The block, aimed at preschool-aged children, was introduced after the Disney Channel moved from basic cable to premium cable, and aired from 4 am to 2 pm Eastern Standard Time on weekdays, and 4 am to 9 am Eastern Standard Time on weekends. The shows broadcast on the channel included Bear in the Big Blue House, PB&J Otter, and Rolie Polie Olie. The channel also showed special short subjects between shows, with no commercials. On February 14, 2011, the block was rebranded as Disney Junior.

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