November 6, 2012 – Disney Announces $16.8 Million Raised for Hurricane Sandy Relief
“Today, join us for a day of giving on ABC.”
On November 6, 2012, Disney/ABC Television Group announced that they had raised over $16.8 million for those devastated by Hurricane Sandy. The proceeds came from what Disney called the “Day of Giving,” where ABC programs asked viewers to give what they could to those impacted by the hurricane; this “Day of Giving” was accompanied by efforts through the Disney Store and DisneyStore.com. American Red Cross public service announcements were also broadcast throughout the day.